West Virginia
Department of Tourism
Connected Adventures
West Virginia Department of Tourism was struggling with their reputation, leading to lower visitation. The locals were often misunderstood and misrepresented so we pitched the idea, Connected Adventures.
My sister and I developed four itinerary videos of different regions throughout the state, where we filmed random locals who were kind enough to give us recommendations on what we should do next! This not only created authentic and trusted itineraries by those who know the area best, but also helped fight the state’s issue with their reputation, increasing the number of potential travelers. Connected Adventures - New River Gorge drove a 15.64% overall CTR, a 6.01% link CTR and $0.17 cost per landing page view. (BVK)
CITGO
Club CITGO
When brainstorming a promotion for the Club CITGO app, we stumbled upon turning the gas station into different types of clubs. The ticket in? The Club CITGO app, of course.
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For this campaign, I concepted and starred in 5 videos. The one currently shown is our Night Club video which we executed with very minimal budget and time. This organic TikTok secured 142k views and 652 likes.
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Our best performing ad however, was a promotion for CITGO's Top-Tier TriCLEAN Gasoline which organically produced 5M views, nearly 4k likes and 197 saves on TikTok. (BVK)
Empire Tours
European Tour Content
My sister Tylor and I recently traveled to Europe and captured content for Empire Hospitality Group. I shot photos for 2 tours in London and 3 in Amsterdam.
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We also created content for 7 of their Chicago tours on @windycity_sisters and edited a video promoting their City Pass.
Sunday Morning Club
Love Island Spoof
Love Island USA has been having a ✨ moment ✨ in pop culture. When I saw the intro song trending on IG reels, I knew I had to do something silly. I sorted through the footage I had taken at Sunday Morning Club the day before, recorded a voiceover and edited a promo that portrayed Oak Street Beach as the Love Island Villa. Chicagoans became the stars of our own reality TV show.
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39.7k people viewed the reel with 863 likes, 352 shares and 99 saves bringing more of the community together the following Sunday!
Wyoming Office of Tourism
Hospitality Campaign
My sister and I (yes, we worked at the same agency, awww) flew out to the land of wide-open spaces to film a Day in the Life series for Wyoming Office of Tourism’s hospitality campaign.
We had the pleasure of following Jessica, the Superintendent of Sinks Canyon State Park. The ad produced 5k landing page views with a $1.18 cost per view on Meta and won a PRSA Paragon Award of Distinction. (BVK)
Carmex
Carmex Minis
We were tasked with creating a short-form video for Carmex Minis and quickly whipped this up in my apartment. On TikTok organic, the post secured 6.1M views and 24.7k likes.
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I also starred in 4 other Carmex videos including a top performer that encouraged lip hydration with Carmex's Weather Guard lip balm which received 4M views organically. (BVK)
University of Florida
Visit & Yield Campaigns
The goal of our paid social Visit and Yield campaigns for the University of Florida was to boost awareness, encourage enrollment and solidify the university's position as a thought leader in the higher education sector. My strategy and creativity resulted in a 16% increase in CTR compared to the year before.
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The paid social calendar focused on sharing audience-specific content with messaging tailored to either students or parents.
​Featured here is the UF hype reel I edited that secured over 69k video plays at a 7.08% video completion rate. (BVK)
Awards & Recognition
Unsung Hero Award
For my marketing efforts and volunteer work with BVK's nonprofit agency, Serve Marketing.
PRSA Paragon Award - Best of Show
For CITGO's "Good to Go" social media campaign. (BVK)
PRSA Paragon Award of Distinction
For Wyoming Office of Tourism's Hospitality campaign. (BVK)
